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LIFT JAX – Securing the Largest NFL Community Benefits Agreement in History
When the NFL and the City of Jacksonville began planning major developments affecting the Historic Eastside, LIFT JAX saw both a threat and an opportunity. To ensure the residents were not left behind, they needed a credible, community-led process to negotiate a Community Benefits Agreement (CBA)—fast.
Wirth Works co-led the effort, organizing neighborhood meetings, developing operating guidelines for trust and equity, conducting benchmarking research, and creating polished visuals and presentations. We interviewed subject matter experts, drafted terms, and facilitated endorsement collection—all on an aggressive timeline.
The result was historic: a $30 million Community Benefits Agreement, the largest ever in NFL history, committed to the Eastside. Beyond the number, this agreement reflected authentic community priorities—because it was built by and for them.